Go to:  Journal Articles       Conference Papers        Books & Chapters        Workshops        Other

image of text defining research
Yoganathan, V., Salminen, J., Jansen, B. J. and Jung. S.G. (2019) Machine learning approach to auto-tagging online content for better customer value: A comparative analysis between methods and content type. Journal of Business Research. 101 (2019), 203–217. 

Salminen, J., Jung, S.G., An, J., Kwak, H., Nielsen, L., and Jansen, B. J. (2019) Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129 (2019), 1-14.

Yang, Y., Jansen, B. J. Yang, Y., Guo, X., Zeng, D. (2019) Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framewok. IEEE Intelligence Systems. 34(1), 32-42.

Mukherjee, P. and Jansen, B. J. (2019) Analyzing Attitude in Social Media Messages. IEEE Intelligence Systems. 33 (6), 27-35

Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2018) Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4, 2, 47-65.

An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12, 4, Article 27.

An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining. 8(1), 54.

Yang, Y., Li, X., Zeng, D., and Jansen, B. J. (2018) Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study. Internet Research. 28(4), 1079-1102.

Liu, Z., and Jansen, B.J. (2018) Predicting the Response Rate in Social Question and Answering on Sino Weibo. Information Processing & Management. 54(2), 159–174.

Mukherjee, P. and Jansen, B. J. (2017) Conversing and Searching: The Causal Relationship between Social Media and Web Search. Internet Research. 27(5), 1209-1226.

​​​ Jansen, B. J. and Clarke, T. (2017) Conversion potential: A metric for evaluating search engine advertising performance. Journal of Research in Interactive Marketing​. 11(2), 142-159.

Mukherjee, P. and Jansen, B. J. (2017) Information Sharing by Viewers via Second Screens for In Real Life Events. ACM Transactions on the Web. 11(1), Article 1.

Liu, Z., and Jansen, B. J. (2017) Identifying and predicting the desire to help in social question and answering. Information Processing & Management. 53(2), 490-504.

Liu, Z., and  Jansen, B. J. (2017) ASK: A Taxonomy of Accuracy, Social, and Knowledge Information Seeking Posts in Social Question and Answering. Journal of the Association for Information Science and Technology. 68(2), 333–347.

Coughlin, D. and Jansen, B. J. (2016) Modeling Journal Bibliometrics to Predict Downloads and Inform Purchase Decisions at University Research Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534.

Liu, Z., and  Jansen, B. J. (2016) Understanding and Predicting Question Subjectivity in Social Question and Answering. IEEE Transactions on Computational Social Systems. 3(1), 32-41.

Ortiz-Cordova, A. and  Jansen, B. J. (2016) Associating Searching on Search Engines to Subsequent Searching on Sites. International Journal of Information Systems in the Service Sector. 8(2), 30-43.

Coughlin, D., Campbell, M., and Jansen, B. J. (2015) A Web Analytics Approach for Appraising Electronic Resources in Academic Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534.

Ortiz-Cordova, A., Yang, Y., and  Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites. Information Processing & Management. 51(5), 718–736.

Mukherjee, P, Kozlek, B.,  Jansen, B. J., Gyorke, A., and Camplese, C. (2014) Designing a Mobile and Socially Networked Learning Assistant for a University-level Keyword Advertising Course. MERLOT Journal of Online Learning and Teaching. 10(3), 351-373.

Yang, Y., Qin, R., Zhang, J., Zeng, D., and  Jansen, B. J. (2014) Budget Planning for Coupled Campaigns in Sponsored Search. International Journal of Electronic Commerce. 18(3), 39-66.

Mukherjee, P. and  Jansen, B. J. (2014) Performance Analysis of Keyword Advertising Campaign Using Gender-Brand Effect of Search Queries. Electronic Commerce Research and Applications. 13(2), 139–149.

Jansen, B. J., Liu, Z., and Simon, Z. (2013) The Effect of Ad Rank on Performance of Keyword Advertising Campaigns. Journal of the American Society for Information Science and Technology. 64(10), 2115-2132.

JJansen, B. J., Moore, K., and Carman, S. (2013) Evaluating The Performance of Demographic Targeting Using Gender in Keyword Advertising. Information Processing & Management. 49(1), 286-302.

Jansen, B. J., Zhang, L, and Mattila, A. S. (2012) Investigating Brand Knowledge of Web Search Engines: User Reactions to Search Engine Logos. Electronic Commerce Research. 12(4), 429-454.

Zhang, L, Jansen, B. J., Mattila, A. S. (2012) A Branding Model for Web Search Engines. International Journal of Internet Marketing and Advertising. 7(3), 195 – 216.

Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Science and Technology. 63(7), 1426 – 1441.

Zhang, M., Jansen, B. J., and Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter: A Path Analysis. Electronic Markets: The International Journal on Networked Business. 21(3), 161-175.

Jansen, B. J., Sobel, K., and Zhang, M. (2011) The Brand Effect of Key Phrases and Advertisements in Sponsored Search. International Journal of Electronic Commerce. 6(1), 77-106.

Jansen, B. J., Liu, Z., Weaver, C., Campbell, G. and Gregg, M. (2011) Real Time Search on the Web: Queries, Topics, and Economic Value. Information Processing & Management. 47(4), 491-506.

Jansen, B. J., Sobel, K. and Cook, G. (2011) Classifying Ecommerce Information Sharing Behaviour by Youths on Social Networking Sites. Journal of Information Science. 37(2), 120-136.

Jansen, B. J. and Schuster, S. (2011) Bidding on the Buying Funnel for Sponsored Search Campaigns. Journal of Electronic Commerce Research. 12(1), 1-18.

Kuthuria, A., Jansen, B. J., Hafernik, C. (2010) K-means Clustering to Determine User Intent of Web Queries. Journal of Internet Research: Electronic Networking Applications and Policy. 20(5), 563-581.

Rosso, M. A. and Jansen, B. J. (2010) Brand Names as Keywords in Sponsored Search Advertising. Communications of the Association for Information Systems. 27(1), Article 6. Available at: http://aisel.aisnet.org/cais/vol27/iss1/6 

Jansen, B. J., and Rieh, S. (2010) The Seventeen Theoretical Constructs of Information Searching and Information Retrieval. Journal of the American Society for Information Science and Technology. 61(8), 1517-1534.

Jansen, B. J., Tapia, A. H., and Spink, A. (2010) Searching for salvation: An analysis of US religious searching on the World Wide Web, Religion. 40(1), 39-52.

Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A. (2009) Twitter Power: Tweets as Electronic Word of Mouth. Journal of the American Society for Information Science and Technology. 60(11), 2169-2188.

Jansen, B. J., Booth, D. and Smith, B. (2009) Using the taxonomy of cognitive learning to model online searching. Information Processing & Management. 45(6), 643-663.

Tjondronegoro, D., Spink, A., and Jansen, B. J. (2009) A Study and Comparison of Multimedia Web Searching: 1997-2006. Journal of the American Society for Information Science and Technology. 60(9), 1756-1768.

Jansen, B. J., Zhang, M., and Schultz, C. (2009). Brand and its effect on user perception of search engine performance. Journal of the American Society for Information Science and Technology. 60(8), 1572-1595.

Flaherty, T. B., Jansen, B. J., Hofacker, C., and Murphy, J. (2009). Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation. Journal of Online Learning and Teaching, 5(2), 446-457.

Jansen, B. J., Booth, D. L., and Spink, A. (2009). Patterns of query modification during Web searching. Journal of the American Society for Information Science and Technology. 60(7), 1358-1371.

Jansen, B. J., Flaherty, T.B., Baeza-Yates, R., Hunter, L., Kitts, B., and Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer. 42(5) 98-101.

Rosso, M., McClelland, M. K., Jansen, B. J., and Fleming, S. W. (2009) Using Google AdWords in the MBA MIS Course. Journal of Information System Education. 20(1), 41-50.

Zhang, Y., Jansen, B. J., and Spink, A. (2009) Identification of factors predicting clickthrough in Web searching using neural network analysis. Journal of the American Society for Information Science and Technology. 60(3), 557-570.

Zhang, Y., Jansen, B. J., and Spink, A. (2009) Time Series Analysis of a Web Search Engine Transaction Log, Information Processing & Management. 45(2), 230-245.

Jansen, B. J. and Spink, A. (2009) Investigating Customer Click through Behavior with Integrated Sponsored and Non-Sponsored Results, International Journal of Internet Marketing and Advertisement, 5(1/2), 74-94.

Jansen, B. J., Ciamacca, C., and Spink, A. (2008) An Analysis of travel searching on the Web, Journal of Information Technology and Tourism. 10(2), 101-118.

Jansen, B. J. and Mullen, T. (2008) Sponsored search: An overview of the concept, history, and technology, International Journal of Electronic Business. 6(2), 114 – 131.

Spink, A., and Jansen, B. J. (2008) Trends in searching for business and e-commerce information on Web search engines, International Journal of Electronic Commerce. 9(2), 154-161.

Jansen, B. J., Booth, D., and Spink, A. (2008) Determining the informational, navigational, and transactional intent of Web queries, Information Processing & Management. 44(3), 1251-1266. 

Jansen, B. J. (2008) Searching for digital Images on the Web, Journal of Documentation. 64(1), 81-101.

Jansen, B. J. and Eastman, C. (2008) Limitations of advanced searching techniques on Web search engines, Journal of Electronic Resources in Law Librarianship. 1(1), 55-81.

Reddy, M. C. and Jansen, B. J. (2008) A model for understanding collaborative information behavior in context: A study of two healthcare teams, Information Processing & Management. 44 (1), 256-273. 

Jansen, B. J., Zhang, M., and Spink, A. (2007) Patterns and transitions of query reformulation during Web searching, International Journal of Web Information Systems. 3(4), 328-340.

Jansen, B. J., Brown, A., and Resnick, M. (2007) Factors relating to the decision to click-on a sponsored link, Decision Support Systems. 44(1), 46-59.

Jansen, B. J. and Spink, A. (2007) Sponsored search: Is money a motivator for providing relevant results?, IEEE Computer. 40(8), 50-55.

Jansen, B. J. (2007) Click fraud. IEEE Computer. 40(7), 85-86.

Jansen, B. J. (2007) The comparative effectiveness of sponsored and non-sponsored results for Web ecommerce queries, ACM Transactions on the Web. 1(1), Article 3.

Jansen, B. J., Spink, A., Blakely, C., and Koshman, S. (2007) Defining a session on Web search engines, Journal of the American Society for Information Science and Technology. 58(6), 862-871.

Jansen, B. J., Spink, A., and Koshman, S. (2007) Web searcher interactions with the Dogpile.com meta-search engine, Journal of the American Society for Information Science and Technology. 58(5), 744-755.

Jansen, B. J., Mullen, T., Spink, A., and Pederson, J. (2006) Automated gathering of Web information: An in-depth examination of agents interacting with search engines, ACM Transactions on Internet Technology. 6(4), 442-464.

Jansen, B. J. and Resnick, M. (2006) An examination of searcher’s perceptions of non-sponsored and sponsored links during ecommerce Web searching, Journal of the American Society for Information Science and Technology. 57(14), 1949-1961.

Koshman, S. Spink, A., Jansen, B. J., Park, M., and Fields, C. (2006) Web Searching on the Vivisimo search engine, Journal of the American Society for Information Science and Technology. 57(14), 1875-1887.

Spink, A., Jansen, B. J., Blakely, C., and Koshman, S. (2006) Overlap among major search engines, Journal of Internet Research: Electronic Networking Applications and Policy. 16(4), 419-426.

Jansen, B. J. (2006) Search log analysis: What is it; what’s been done; how to do it, Library and Information Science Research, 28(3), 407-432.

Spink, A., and Jansen, B. J. (2006) Searching multiple federate content Web collections, Online Information Review. 30(5), 485-495.

Spink, A., Partridge, H., and Jansen, B. J. (2006) Sexual/pornographic Web searching: Trends analysis, First Monday. 11(9). http://www.firstmonday.org/issues/issue11_9/spink/index.html.

Jansen, B. J. (2006) Paid search, IEEE Computer. 39(7), 88-90.

Spink, A., Jansen, B. J., Blakely, C., and Koshman, S. (2006) A study of results overlap and uniqueness among major Web search engines, Information Processing & Management. 42(5), 1379-1391.

Jansen, B. J. (2006) Using temporal patterns of interactions to design effective automated searching assistance systems, Communications of the ACM. 49(4), 72-74.

Jansen, B. J. and Molina, P. (2006) The effectiveness of Web search engines for retrieving relevant ecommerce links, Information Processing & Management. 42(4), 1075-1098.

Jansen, B. J. and McNeese, M. D. (2005) Evaluating the effectiveness of and patterns of interactions with automated assistance in IR systems, Journal of the American Society for Information Science and Technology. 56(14), 1480-1503.

Jansen, B. J. and Spink, A. (2005) How are we searching the World Wide Web? An analysis of nine search engine transaction logs, Information Processing & Management. 42(1), 248-263.

Spink, A., Park, M., Jansen, B. J., and Pedersen, J. (2005) Multitasking during Web search sessions, Information Processing & Management. 42(1), 264-275.

Jansen, B. J., Jansen, K. J., and Spink, A. (2005) Using the Web to look for work: Implications for online job seeking and recruiting, Journal of Internet Research: Electronic Networking Applications and Policy. 15(1), 49-66.

Jansen, B. J., Spink, A, and Pederson, J. (2005) A Temporal Comparison of AltaVista Web Searching, Journal of the American Society for Information Science and Technology. 56(6), 559-570.

Jansen, B. J. (2005) Seeking and implementing automated assistance during the search process, Information Processing & Management. 41(4), 909-928.

Jansen, B. J., Spink, A., and Pederson, J. (2005) The effect of specialized multimedia collections on Web searching, Journal of Web Engineering. 3(3/4), 182-199.

Spink, A. and Jansen, B. J. (2005) A study of Web search trends, Webology. 1(2), Article 4, Available at: http://www.webology.ir/2004/v1n2/a4.html.

Jansen, B. J. and Spink, A. (2004) An analysis of Web searching by European Alltheweb.com users, Information Processing & Management. 41(2), 361-381.

Spink, A., Jansen, B. J., and Pedersen, J. (2004) Searching for people on Web search engines, Journal of Documentation. 60, (3), 266-278.

Spink, A., Yang, Y., Jansen, B. J., Nvkanen, P., Ozmutlu, S., and Ozmutlu, C. (2004) Medical and health Web searching: an exploratory study, Health Information and Libraries Journal. 21(1), 44-51.

Jansen, B. J. and Pooch, U. (2004) Improving IR system performance using software integration, Journal of Internet Research: Electronic Networking Applications and Policy. 14(1), 19-33.

Spink, A., Koricich, A., and Jansen, B. J. (2004) Sexual searching on Web search engines, Cyber-psychology and Behavior. 7(1), 65-72.

Eastman, C. and Jansen, B. J. (2003) Coverage, relevance, and ranking: the impact of query operators on Web search engine results, ACM Transactions on Information Systems. 21(4), 383-411.

Spink, A., Jansen, B. J., Wolfram, D., and Saracevic, T. (2002) From e-sex to e-commerce: Web search changes, IEEE Computer. 35(3), 107-111.

Wolfram, D., Spink, A., Jansen, B. J., and Saracevic, T. (2001) Vox populi: The public searching of the Web, Journal of the American Society for Information Science and Technology. 52(12), 1073-1074.

Jansen, B. J. and Pooch, U. (2001) A Review of Web Searching Studies and a Framework for Future Research, Journal of the American Society for Information Science and Technology. 52(3), 235-246.

Spink, A., Wolfram, D., Jansen, B. J., and Saracevic, T. (2001). Searching of the Web: the public and their queries, Journal of the American Society for Information Science and Technology. 52(3), 226-234.

Brown, G., Fisher, M., Stoll, N., Beeksma, D., Black, M., Taylor, R., Choe, S., Williams, A., Bryant, W., and Jansen, B. J. (2000) Leveraging a Y2K evaluation to improve information systems architecture, Communications of the ACM. 43(10), 90-97.

Jansen, B. J., Spink, A., and Saracevic, T. (2000) Real life, real users, and real needs: A study and analysis of user queries on the Web, Information Processing & Management. 36(2), 207-227.

Jansen, B. J., Goodrum, A., and Spink, A. (2000) Searching for multimedia: video, audio, and image Web queries, World Wide Web Journal. 3(4), 249-254.

Spink, A., Jansen, B. J., and Ozmutlu, C. (2000) Use of query reformulation and relevance feedback by Excite users, Journal of Internet Research: Electronic Networking Applications and Policy. 10(4), 317-328.

Schmoyer, T. and Jansen, B. J. (2000) An adaptive hypermedia system for improving an organization's customer support, WebNet Journal. 2(4), 30-35.

Jansen, B. J. (2000) An investigation into the use of simple queries on Web IR systems, Information Research: An Electronic Journal. 6(1). http://informationr.net/ir/6-1/paper87.html

Spink, A., Bateman, J., and Jansen, B. J. (1999) Searching the Web: A survey of Excite users, Journal of Internet Research: Electronic Networking Applications and Policy. 9(2). 117-128.

Spink, A., Bateman, J., and Jansen, B. J. (1998) Searching heterogeneous collections on the Web: Behavior of Excite users, Information Research: An Electronic Journal. 5(2). http://informationr.net/ir/4-2/paper53.html 

Jansen, B. J. (1997) Using an intelligent agent to enhance the performance of an information retrieval engine, First Monday. 2(3). http://www.firstmonday.dk/issues/issue2_3/jansen/index.html 
Salminen, J., Engren, V., Salenius, T., Clarke, T., and Jansen, B. J. (2019) Automatically classifying search advertising terms to purchase funnel stages: A machine learning approach. 14th Global Brand Conference. Berlin, Germany, 8-10 May. 

Jung, S.G., Salminen, J., and Jansen, B. J. (2019) Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2714.

Jansen, B. J., Jung, S.G., and Salminen, J., and (2019) Creating Manageable Persona Sets from Large User Populations. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2713.

Şengün, S., Salminen, J., Jung, S.G., Mawhorter, P., and Jansen, B. J. (2019) Analyzing Hate Speech Toward Players from the MENA in League of Legends. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW0173.

Salminen, J., Jung, S.G., and Jansen, B. J. (2019) Detecting Demographic Bias in Automatically Generated Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW0122.

Aldous, K, An, J, and Jansen, B. J. (2019) The Challenges of Creating Engaging Content: Results from a Focus Group Study of a Popular News Media Organization. ACM CHI Conference on Human Factors in Computing Systems (CHI2019) (Extended Abstract), Glasgow, United Kingdom, 4-9 May. Paper No. LBW2317. 

Salminen, J., Jung, S.G. and Jansen, B. J. (2019) The Future of Automatic Persona Generation: A Marriage of Online Analytics and Human-Driven Data Representations. 21st International Conference on Enterprise Information Systems (ICEIS2019). Heraklion, Crete, Greece. 3-5 May.

Salminen, J., Marttila, R., Corporan, J., Salenius, T., and Jansen, B. J. (2019) Using Machine Learning to Predict Ranking of Webpages in the Gift Industry: Factors for Search-Engine Optimization. 9th International Conference on Information Systems and Technologies (ICIST 2019), Cairo, Egypt. 24–26 March.

Salminen, J., Nagpal, M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2019) Confusion Prediction from Eye-Tracking Data: Experiments with Machine Learning. 9th International Conference on Information Systems and Technologies (ICIST 2019), Cairo, Egypt. 24–26 March.

Salminen, J., Sengun, S., Jung, S.G., and Jansen, B. J. (2019) Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts. The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2019). Glasgow, UK. 10-14 March. 225-229.

Salminen, J., Almerekhi, A., Kamel, A.H., Jung, S.G., and Jansen, B. J. (2019) Online Hate Ratings Vary by Extremes: A Statistical Analysis. The ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2019). Glasgow, UK. 10-14 March. 213-217.

Jansen, B. J., Jung, S.G., Salminen, J., An, J. and Kwak, H. (2018) Combining Behavioral and Demographic Information to Segment Online Audiences: Experiments with a YouTube Channel. 5th International Conference 'Internet Science' (INSCI'2018) St. Petersburg, Russia, 24-26 October. 141-153.
 
Salminen, J., Luotolahti, J., Almerekhi, H., Jansen, B. J., and Jung, S. G. (2018) Neural Network Hate Deletion: Developing a Machine Learning Model to Eliminate Hate from Online Comments. 5th International Conference 'Internet Science' (INSCI'2018) St. Petersburg, Russia, 24-26 October. 25-39.

Salminen, J., Veronesi, F., Almerekhi, H., Jung, S. G., and Jansen, B. J. (2018) Online Hate Interpretation Varies by Country, But More by Individual: A Statistical Analysis Using Crowdsourced Ratings. The Fifth International Conference on Social Networks Analysis, Management and Security (SNAMS-2018). Valencia, Spain. 15-18 October. 88-94.
 
Salminen, J., Dey, P., Almerekhi, H., and Jansen, B. J. (2018) Inter-rater agreement for social computing studies. The Fifth International Conference on Social Networks Analysis, Management and Security (SNAMS-2018). Valencia, Spain. 15-18 October. 80-87.
 
Salminen, J., Maslennikov, D., Jansen, B. J., and Olkkonen, R. (2018) With or Without Online Super Platforms? Analyzing News Publishers’ Strategies Through a Game of Monetization and Advertising Revenue. 10th International Conference on Social Informatics (SocInfo 2018), St.Petersburg, Russia, 25–28 September. 251-260.
 
Salminen, J., Almerekhi, H., Milenković, M., Jung, S.G., An, J., Kwak, H., and Jansen, B. J. (2018) Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media, International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June, 330-339.

Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J. (2018) Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race (Short Paper), International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June, 624-627.

​Jung, S.G., Salminen, J., An, J., Kwak, H., and Jansen, B. J.  (2018) Automatically Conceptualizing Social Media Analytics Data via Personas (Demo Paper), International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June. 715-716.

Lyytikkä, J., Salminen, J., and Jansen, B. J. (2018) To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy, 13th Global Brand Conference, Northumbria University, UK, 2-4 May.

Lyytikkä, J., Salminen, J., and Jansen, B. J. (2018) Determining online brand reputation with machine learning from social media mentions: A study in the banking context, 13th Global Brand Conference, Northumbria University, UK, 2-4 May.

Kwak, H., An, J., Salminen, J., Jung, S.G., and Jansen, B. J. (2018). What We Read, What We Search: Media Attention and Public Attention among 193 Countries. The Web Conference (WWW2018), Lyon, France. 23-27 April, 893-902.

Salminen, J., Nielsen, L., An, J., Jung, S.G., Kwak, H., and Jansen, B. J. (2018) Is More Better?: Impact of Multiple Photos on Perception of Persona Profiles. ACM CHI Conference on Human Factors in Computing Systems (CHI2018), Montréal, Canada, 21-26 April, Paper No. 317.
​
Johnson, J., Jansen, B. J., Hastak, M., and Raval, D. (2018) Analyzing Advertising Labels: Testing Consumers’ Recognition of Paid Content Online. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April, LBW517. 

Salminen, J., Kwak, H., Santos, J. M., Jung, S.G., An, J., and Jansen, B. J. (2018) Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April, LBW075. 

Salminen, J., Jung, S.G., An, J., Kwak, H., and Jansen, B. J. (2018) Findings of a User Study of Automatically Generated Personas. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montréal, Canada, 21-26 April, LBW097. 

Jung, S.G., Salminen, J., Kwak, H., An, J., and Jansen, B. J. (2018) Automatic Persona Generation (APG): A Rationale and Demonstration, ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018) (Demo), New Brunswick, New Jersey, USA, 11-15 March. 

Salminen, J., Jansen, B. J., An, J., Jung, S.G., Nielsen, L., and Kwak, H. (2018) Fixation and Confusion – Investigating Eye-tracking Participants’ Exposure to Information in Personas. ACM SIGIR Conference on Human Information Interaction and Retrieval (CHIIR2018), New Brunswick, New Jersey, USA, 11-15 March. 

​Salminen, J., Seitz, S., Jansen, B. J., and Salenius, T. (2017) Gender effect on e-commerce sales of experience gifts: Preliminary empirical findings, International Conference on Electronic Business (ICEB 2017), Dubai, UAE. p.106-155. 4-8 December. 

Salminen, J., Jansen, B. J., and Milenkovic, M. (2017) Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns, International Conference on Electronic Business (ICEB 2017), Dubai, UAE. p. 192-201. 4-8 December.

Jung, S., An, J., Kwak, H., Salminen, J., and Jansen, B. J. (2017) Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users, International Conference on Electronic Business (ICEB 2017), Dubai, UAE. p. 140-145. 4-8 December. 

Nielsen, L., Jung, S.G., An, J., Salminen, J., Kwak, H., and Jansen, B. J., (2017) Who are your users?: comparing media professionals' preconception of users to data-driven personas. In Proceedings of the 29th Australian Conference on Computer-Human Interaction (OZCHI '17), Brisbane, Australia, p. 602-606. 28 Nov.-1 Dec.,

Jansen, B. J., An, J., Kwak, H., Salminen, J.O., and Jung, S.G. (2017) Viewed by Too Many or Viewed Too Little: Using Information Dissemination for Audience Segmentation. Association for Information Science and Technology Annual Meeting 2017 (ASIST2017). Washington, DC. p. 189-196. 27 Oct. - 1 Nov.

​Salminen, J.O., Şengün, S., Kwak, H., Jansen, B. J., An, J., Jung, S.G., Vieweg, S., and Harrell, F. (2017) Generating Cultural Personas From Social Data: A Perspective of Middle Eastern Users. The Fourth International Symposium on Social Networks Analysis, Management and Security (SNAMS-2017). Prague, Czech Republic, p. 120-125. 21-23 Aug.

An, J., Kwak, H., and Jansen, B. J., (2017) Personas for Content Creators via Decomposed Aggregate Audience Statistics. Advances in Social Network Analysis and Mining (ASONAM 2017). Sydney, Australia, p. 632-635. 31 Jul - 3 Aug.

Jung, S., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B. J. (2017) Persona Generation from Aggregated Social Media Data. ACM Conference Extended Abstracts on Human Factors in Computing Systems 2017 (CHI2017). p. 1748-1755. 6-11 May.
​
An, J., Kwak, H., and Jansen, B. J. (2017) Automatic Generation of Personas Using YouTube Social Media Data. Proceedings of the 50th International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. p. 833-842. 4-7 January.

Gao, Y., Reddy, M., and Jansen, B. J. (2017) ShopWithMe!: Collaborative Information Searching and Shopping for Online Retail. Proceedings of the 50th Hawaii International Conference on System Sciences (HICSS-50). Waikoloa, Hawaii. p. 505-514. 4-7 January.

Rabab’ah, A., Al-Ayyoub, M., Shehab, M.A., Jararweh, Y. and Jansen, B. J. (2016) Using the Panama Papers to Explore the Financial Networks of the Middle East. The 11th International Conference for Internet Technology and Secured Transactions (ICITST-2016). Barcelona, Spain. 5-7 Dec.

Whitman, A. and Jansen, B. J.  (2016) Some Commercial Concerns of Amazon’s Community Forums: The Case of the Kindle. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. 29 November - 2 December.

An, J., Kwak, H. and Jansen, B. J.  (2016) Validating Social Media Data for Automatic Persona Generation. The Second International Workshop on Online Social Networks Technologies (OSNT-2016), 13th ACS/IEEE International Conference on Computer Systems and Applications AICCSA 2016. 29 November - 2 December.

Das, A., Das, S.S., Ziegelmayer, J.L., Jansen, B. J.  (2016) Attention Allocation and Choice: An Eye-Tracking Study. Annual Meeting of the Society for Judgment and Decision Making (SJDM2016). Boston, Massachusetts, 18-21 November.

Brown, A., Lush, B., and Jansen, B. J. (2016) Pixel Efficiency Analysis: A Quantitative Web Analytics Approach. 2016 Annual Meeting of the Association for Information Science and Technology, Copenhagen, Denmark, Paper 14, 14-18 Oct.

An, J., Cho, H.Y., Kwak, H., Hassen, M.Z., and Jansen, B. J. (2016) Towards Automatic Persona Generation Using Social Media. The Third International Symposium on Social Networks Analysis, Management and Security (SNAMS 2016), The 4th International Conference on Future Internet of Things and Cloud. p. 206-211. 22-24 August.

​Ma, J., Gao, W., Mitra, P., Kwon, S., Jansen, B. J., Wong, K.F, and Cha. M. (2016) Detecting Rumors from Microblogs with Recurrent Neural Networks. 25th International Joint Conference on Artificial Intelligence (IJCAI-16). New York, NY. Paper 537. 9-15 July.

Mukherjee, P. and Jansen, B. J. (2016) Formality Identification in Social Media Dialogue. 2016 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP16). Washington DC, p. 375-380. 21 June-1 July.

Wong, J.S., Pursel, B., Divinsky, A. and Jansen, B. J. (2016) An Analysis of Cognitive Learning Context in MOOC Forum Messages. ACM Conference on Human Factors in Computing Systems (CHI2016), San Jose, CA, USA, 7-12 May.

Gao, Y, Reddy, M., and Jansen, B. J. (2016) Shopping as Searching: Collaborative Web Search in the Ecommerce Domain. ACM Conference on Human Factors in Computing Systems (CHI2016), San Jose, CA, USA, 7-12 May.

Mukherjee, P. and Jansen, B. J. (2016) Second Screen Interaction Analysis for IRL Events: Phase-Category Investigation of the Super Bowl 2015 Social Soundtrack. The 7th International Conference on Information and Communication Systems (ICICS 2016). Irbid, Jordan. 5-7 April.

Mukherjee, P. and Jansen, B. J.  (2015) Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. International Workshop on Event Analytics Using Social Media Data, IEEE International Conference on Data Mining (ICDM2015) Atlantic City, New Jersey. 14-17 Nov., p. 21-26.

Wong, J.S., Pursel, B., Divinsky, A. and Jansen, B. J. (2015) Analyzing MOOC Discussion Forum Messages to Identify Cognitive Learning Exchanges. 2015 Annual Meeting of The Association for Information Science & Technology. St. Louis, Mo. 6-10 Nov.

Liu, Z., and Jansen, B. J. (2015) Analysis of Question and Answering Behavior in Question Routing Services. 21st International Conference on Collaboration and Technology (CRIWG 2015). Yerevan, Armenia. 22 – 25 Sept., p.72-85.

Liu, Z., and Jansen, B. J. (2015) A Taxonomy for Classifying Questions Asked in Social Question and Answering. ACM CHI Conference Extended Abstracts on Human Factors in Computing (CHI 2015), Seoul, South Korea, 18-23 Apr. 

Coughlin, D. and Jansen, B. J. (2015) Predicting Downloads of Academic Articles to Inform Online Content Management. 6th International Conference on Information and Communication Systems (ICICS2015). Amman, Jordan. 8-9 Apr.

Wong, J.S., Pursel, B., Divinsky, A. and Jansen, B. J. (2015). An Analysis of MOOC Discussion Forum Interactions from the Most Active Users. 2015 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP15). Washington DC, p. 452-457. 31 Mar.-3 Apr.

Liu, Z., and Jansen, B. J. (2015) Subjective versus Objective Questions: Perception of Question Subjectivity in Social Q&A. 2015 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP15), p. 131-140. Washington DC 31 Mar.-3 Apr.

Mukherjee, P. and Jansen, B. J. (2015) Analyzing Second Screen Based Social Soundtrack of TV Viewers from Diverse Cultural Settings. 2015 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP15), p. 375-380. Washington DC., 31 Mar.-3 Apr.

Ortiz-Cordova, A. and Jansen, B. J. (2015) The Relationship Between Searching on Search Engines and Searching on Sites. International Conference on Information Systems and Technologies (ICIST’2015). Istanbul, Turkey. 21-23 March.

Mukherjee, P. and Jansen, B. J. (2015) Evaluating Pattern for Group Interactions using Second Screens. In Computing, Networking and Communications Workshop (CNC), 2015 International Conference on Computing, Networking and Communications, Anaheim, CA. 16-19 Feb.

Mukherjee, P. and Jansen, B. J. (2015) Evaluating Classification Schemes for Second Screen Interactions, 2015 International Conference on Computing, Networking and Communications, Anaheim, CA. 16-19 Feb.

Mukherjee, P., Wong, J.S., and Jansen, B. J. (2014) Patterns of Social Media Conversations Using Second Screens. The Sixth ASE International Conference on Social Computing (SocialCom 2014). Stanford, CA. 27-31 May. 

Liu, Z., and Jansen, B. J. (2014) Predicting Potential Responders in Social Q&A Based on non-QA Features. ACM CHI Conference Extended Abstracts on Human Factors in Computing (CHI 2014), p. 2131-2136. Toronto, Canada. 26 April - 1 May.

Ortiz-Cordova, A. and Jansen, B. J. (2014) Linking External and Internal Search: Investigating the Site Searching Patterns of Referred Searchers. ACM CHI Conference Extended Abstracts on Human Factors in Computing Systems (CHI 2014), p. 1345-1350. Toronto, Canada. 26 April - 1 May.

Mukherjee, P. and Jansen, B. J. (2014) Social TV and the Social Soundtrack: Significance of Second Screen Interaction during Television Viewing. The 2013 International Conference on Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP), Washington DC. 2-4 April.

Coughlin, D. M., Campbell, M. C., and Jansen, B. J. (2013) Measuring the Value of Library Content Collections. 76th Annual Meeting of the American Society for Information Science and Technology (ASIST 2013). Montreal, Canada. 1-6 November.

Mukherjee, P. and Jansen, B. J. (2013) Gender-Brand Effect of Search Queries on Sponsored Search Performance. 76th Annual Meeting of the American Society for Information Science and Technology (ASIST 2013). Montreal, Canada. 1-6 November.

Ortiz-Cordova, A. and Jansen, B. J. (2013) Site-Searching Strategies of Searchers Referred from Search Engines. 76th Annual Meeting of the American Society for Information Science and Technology (ASIST 2013). Montreal, Canada. 1-6 November.

Liu, Z. and Jansen, B. J. (2013) Question and Answering Made Interactive: An Exploration of Interactions in Social Q&A. Proceedings of the International Conference on Social Intelligence and Technology 2013 (SOCIETY 2013), p. 1-10. State College, Pennsylvania USA, 8 -9 May.

Hafernik, C. and Jansen, B. J. (2013) Understanding the specificity of web search queries. Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI2013), p. 1845-1850. Paris France, 27 April – 2 May.

Mukherjee, P. and Jansen, B. J. (2013) The gender-brand effect of key phrases on user clicks in sponsored search. Proceedings of the ACM Conference Extended Abstracts ​on Human Factors in Computing Systems (CHI 2013), p. 1845-1850. Paris France, 27 April – 2 May.

Liu, Z. and Jansen, B. J. (2013) Factors Influencing the Response Rate in Social Question & Answering Behavior. 16th ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW 2013), p. 1263-1274. 23-27 February. San Antonio, Texas.

Liu, Z. and Jansen, B. J. (2012) Almighty Twitter, What Are People Asking For?. 75th Annual Meeting of the American Society for Information Science and Technology (ASIST 2012), p.1-10. 26-30 October. Baltimore, MD.

Carman, S., Strong, R., Chandra, A.., Oh, S., Spangler, S., Anderson, L., and Jansen, B. J. (2012) Predictive Value of Comments in the Service Engagement Process. 75th Annual Meeting of the American Society for Information Science and Technology (ASIST 2012). 26-30 October. Baltimore, MD.

Purao, S., Storey, V., Maass, W., Jansen, B. J., and Reddy, M. (2012) An Integrated Conceptual Model to Incorporate Information Tasks in Workflow Models. 31st International Conference on Conceptual Modeling (ER 2012). 15-18 October. Florence, Italy.

Hafernik, C.T., Cheng, B., Francis, P. and Jansen, B. J. (2011) Mapping User Search Queries to Product Categories. 74th Annual Meeting of the American Society for Information Science and Technology (ASIST 2011). p. 1-10. 9-13 October. New Orleans, LA.

Jansen, B. J., Liu, Z. and Simon, Z. (2011) Investigating the Effect of Results Ranking in Sponsored Search. 4th Annual Meeting of the American Society for Information Science and Technology (ASIST 2011). 9-13 October. New Orleans, LA.

Tapia, A., Bajpai, K., Jansen, B. J., Yen, J., Giles, C., and Mitra, P. (2011) Seeking the Trustworthy Tweet:Can Microblogged Data Fit the Information Needs of Disaster Response and Humanitarian Relief Organizations. Proceedings of the 8th International Conference on Information Systems for Crisis Response and Management (ISCRAM 2011), 8-11 May, Lisbon, Portugal.

Caragea, C., McNeese, N., Jaiswal, A., Traylor, G., Kim, H.W., Mitra, P., Wu, D., Tapia, A.H., Giles, L., Jansen, B. J., and Yen, J. (2011) Classifying Text Messages for the Haiti Earthquake. Proceedings of the 8th International Conference on Information Systems for Crisis Response and Management (ISCRAM 2011), 8-11 May, Lisbon, Portugal. 

Jansen, B. J. Sobel, K. and Cook, G. (2011) Being Networked and Being Engaged: The Impact of Social Networking on eCommerce Information Behavior. Proceedings of the iConference 2011, 8-11 February, Seattle, WA, USA.

Jansen, B. J. and Booth, D. (2010) Classifying Web Queries by Topic and User Intent. Proceedings of the ACM Conference Extended Abstracts on Human Factors in Computing Systems (CHI2010), p. 4285-4290. Atlanta, GA, 10 – 15 April.

Jansen, B. J. Sobel, K. and Cook, G. (2010) Gen X and Y’s Attitudes on Using Social Media Platforms for Opinion Sharing. Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI2010), p. 3853-3858. Atlanta, GA, 10 – 15 April.

Jansen, B. J., Campbell, G. and Gregg, M. (2010) Real Time Search User Behavior. Proceedings of the ACM Conference Extended Abstracts on Human Factors in Computing Systems (CHI2010), p. 3961-3966. Atlanta, GA, 10 – 15 April.

Jansen, B. J. and Solomon, L. (2010) Gender Demographic Targeting in Sponsored Search. Proceedings of the ACM Conference on Human Factors Extended Abstracts in Computing Systems (CHI2010), p. 831-840. Atlanta, GA, 10 – 15 April.

Jansen, B. J., Zhang, M., Booth, B. Park, D., Zhang, Y., Kathuria, A. and Bonner, P.  (2009) To What Degree Can Log Data Profile a Web Searcher?, Proceedings of the American Society for Information Science and Technology 2009 Annual Meeting. Vancouver, British Columbia. 6-11 November.

Srivatsan, V. R., Purao, S., Jansen, B. J., and He, J. (2009) Systems Developers Define their Own Information Needs. 15th Americas Conference on Information Systems. San Francisco, California. 06-09 August.

Jansen, B. J., Zhang, M, Sobel, K, and Chowdhury, A (2009) Micro-blogging as Online Word of Mouth Branding. ACM Conference Extended Abstracts on Computer Human Interaction (CHI2009). p. 3859-3864. Boston, Massachusetts. 4 - 9 April.

Jansen, B. J., Booth, D. and Spink, A (2009) Predicting Query Reformulation During Web Searching. ACM Conference Extended Abstracts on Computer Human Interaction (CHI2009). p. 3907-3912. Boston, Massachusetts. 4 - 9 April.

Zhang, M. and Jansen, B. J. (2009) Influences of Mood on Information Seeking Behavior. ACM Conference Extended Abstracts ​on Computer Human Interaction (CHI2009. p. 3395-3400. Boston, Massachusetts. 4 - 9 April.

Spink, A. and Jansen, B. J. (2008) The 8th International We-B (Working For E-Business) Conference 2008. Melbourne, Australia. 28 – 30 November.

Reddy, M., Jansen, B. J., and Krishnappa, R. (2008) The Role of Communication in Collaborative Information Searching. 2008 Annual Meeting of the American Society for Information Science and Technology. 24-29 October Columbus, Ohio.

Jansen, B. J., Zhang, M., and Schultz, C. (2008) The Effect of Brand on the Evaluation of IT System Performance.  Proceedings of the Southern Association for Information Systems Conference, Richmond, VA, USA 13-15 March 2008.

Tjondronegoro, D., Spink, A., & Jansen, B. J. (2007) Multimedia Searching on the Dogpile Web Meta-Search Engine. ADCS 2007: Australian Document Computing Symposium. Melbourne, Australia. 10 December.

Spink, A., and Jansen, B. J. (2007) Commerce Related Web Search: Current Trends, The 18th Australasian Conference on Information Systems. Toowoomba, Australia. 5-7 December.

Zhang, Y. and Jansen, B. J. (2007) An Analysis of Searchers’ Perceptions of Sponsored and Non-Sponsored Links Using Nested Design, 2007 Annual Meeting of the American Society for Information Science and Technology. Milwaukee, Wisconsin, 18-25 October.

Jansen, B. J. (2007) Investigating the Relevance of Sponsored Results for Web Ecommerce Queries, The 30th Annual International ACM Special Interest Group on Information Retrieval. Conference (SIGIR), p. 859 – 860, Amsterdam, the Netherlands. 23-27 July.

Jansen, B. J., Smith, B., and Booth, D. (2007) Viewing Online Search Within a Learning Paradigm, The 30th Annual International ACM Special Interest Group on Information Retrieval. Conference (SIGIR), p. 859 – 860. Amsterdam, the Netherlands. 23-27 July.

Jansen, B. J., Zhang, M., and Zhang, Y. (2007) Brand Awareness and the Evaluation of Search Results, 16th International World Wide Web Conference (WWW2007), p. 1139 – 1140. Banff, Canada. 8-12 May.

Jansen, B. J., Smith, B., and Booth, D. (2007) Understanding Web Search via a Learning Paradigm, 16th International World Wide Web Conference (WWW2007), p. 1207 – 1208. Banff, Canada. 8-12 May.

Jansen, B. J., Booth, D., and Spink, A. (2007) Determining the User Intent of Web Search Engine Queries, 16th International World Wide Web Conference (WWW2007), p. 1149 – 1150. Banff, Canada. 8-12 May.

Jansen, B. J., Zhang, M., and Zhang, Y. (2007) The Effect of Brand Awareness on the Evaluation of Search Engine Results, Conference on Human Factors in Computing Systems (SIGCHI), Work-in-Progress, p. 2471 – 2476. San Jose, California. 28 April - 3 May.

 Jansen, B.J., Spink, Amanda H., and Narayan, Bhuva (2007) Query Modifications Patterns During Web Searching.  Proceedings of the Fourth International Conference on Information Technology, IEEE, p. 439-444. Las Vegas, Nevada, 10-12 April.

Spink, A., and Jansen, B. J. (2006) Changing Web search trends from 1997 to 2006, Information Online 2007: 13th Exhibition and Conference. Sydney, Australia. 30 January – 1 February.

Yan, S., Giles, C. and Jansen, B. J. (2006) Formal Definitions of Web Information Search, American Society for%
Salminen, J., Jansen, B. J., An, J., Kwak, H. and Jung, S. G. (2018) Data-driven Personas in the Age of Online Analytics and Social Media. Personas: User Focused Design. 1, 1, Article 1, 135-160.

​Jansen, B. J. (2011). Understanding Sponsored Search: Coverage of the Core Elements of Keyword Advertising. Cambridge University Press: Cambridge, UK.

Jansen, B. J. (2009) Understanding User – Web Interactions via Web Analytics. Morgan-Claypool Lecture Series. Marchionini, G. (Ed). Morgan-Claypool: San Rafael, CA.

Jansen, B. J., Spink, A., and Taksa, I. Editors. (2009) Handbook of Research on Web Log Analysis, Hershey, PA: Idea Group Publishing.

Spink, A., and Jansen, B. J. (2004) Web Search: Public Searching of the Web, Dordrecht: Kluwer Academic Publishers.

Jansen, B. J. (2016) Log Analysis. Research Methods in Library and Information Science. Libraries Unlimited.

Mukherjee, P, Kozlek, B., Gyorke, A., Camplese, C. and Jansen, B. J. (2014) Leveraging Mobile Technology to Enhance Both Competition and Cooperation in an Undergraduate STEM Course. Innovative Practices in Teaching Information Sciences and Technology: Experience Reports and Reflections. p. 167-178. New York: Springer.

Reddy, M. C., Jansen, B. J., Spence, P. R. (2010) Collaborative Information Behavior: Exploring Collaboration and Coordination During Information Seeking and Retrieval Activities. Foster, J. (Ed.), Collaborative Information Behavior: User Engagement and Communication Sharing. p. 73 - 88. Hershey, PA: IGI.

Booth, D., and Jansen, B. J. (2009) A review of methodologies for analyzing Websites. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Web Log Analysis. p. 143-164. Hershey, PA: IGI.

Jansen, B. J. (2009) The methodology of search log analysis. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Web log analysis. p. 100-123. Hershey, PA: IGI.

Jansen, B. J., Taksa, I., and Spink, A. (2009) Research and methodological foundations of transaction log analysis. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Web Log Analysis. p. 1-17. Hershey, PA: IGI.

Rainie, L., and Jansen, B. J. (2009) Surveys as a complementary method to Web log analysis. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Web Log Analysis. p. 39-64. Hershey, PA: IGI.

Taksa, I., Spink, A., and Jansen, B. J. (2009) A review of methods in presented in the handbook of weblog analysis. In B. J. Jansen, A. Spink & I. Taksa (Eds.), Handbook of Web Log Analysis. p. -358. Hershey, PA: IGI.

Zhang, M., and Jansen, B. J. (2009) Using action-object pairs as a conceptual framework for transaction log analysis. In B. J. Jansen, A. Spink & Taksa, I. (Eds.), Handbook of Web Log Analysis. p. 416-435. Hershey, PA: IGI.

Jansen, B. J. and Spink, A. (2008) Logfile analysis. In International Encyclopedia of Communication. Editors: Robin Mansell. Oxford: Blackwell Press. 6. p. 2730-2734.

Jansen, B. J. and Spink, A. (2008) How to Define Searching Sessions on Web Search Engines. In Lecture Notes in Artificial Intelligence, LNAI 4198, Advances in Web Mining and Web Usage Analysis. Editors: Olfa Nasraoui, Osmar Zaiane, Myra Spiliopoulou, Bamshad Mobasher, Philip Yu, Brij Masand. p. 92 – 109. Berlin Heidelberg: Springer-Verlag.

Jansen, B. J., Berkheiser, W, Spink, A., and Pedersen, J. (2007) How people search for governmental information on the Web. In: Encyclopedia of Digital Government. Editors: Ari-Veikko Anttiroiko and Matti Malkia. p. 933-939. Hershey, PA: Idea Group Publishing.

Wolfe, R., Jansen, B. J., and Spink, A. (2006) Semantics and the medical Web: A review of barriers and breakthroughs in effective healthcare query. In: Advances in Electronic Business. Vol. II. Editors: E. Li and D.C. Timon. p. 267-279. Hershey, PA: Idea Group Publishing.

Jansen, K. J., Corley, K. G., and Jansen, B. J. (2006) E-Survey methodology: A review, issues, and implications. In Encyclopedia of Electronic Surveys and Measurements (EESM)U. Editors: Jason D. Baker and Robert Woods. p. 1-8. Hershey, PA: Idea Group Publishing.

Jansen, B. J. and Spink, A. (2004) An analysis of documents viewing patterns of Web search engine users, In Web Mining: Applications and Techniques. Editor: Anthony Scime. p. 339-354. Hershey, PA: Idea Group Publishing.

Jansen, B. J. (2004) The use of query operators and their effect on the results of Web search engines, In Issues of Human Computer Interaction. Editor: Dr. Anabela Sarmento. p. 50-72. Hershey, PA: Idea Group Publishing.
Lyytikkä, J., Salminen, J., and Jansen, B. J. (2018) To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy, 13th Global Brand Conference, Northumbria University, UK, 2-4 May.
 
Lyytikkä, J., Salminen, J., and Jansen, B. J. (2018) Determining online brand reputation with machine learning from social media mentions: A study in the banking context, 13th Global Brand Conference, Northumbria University, UK, 2-4 May.
 
Salminen, J., Almerekhi, H., Milenković, M., Jung, S.G., An, J., Kwak, H., and Jansen, B.J. (2018) Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media, International AAAI Conference on Web and Social Media (ICWSM 2018), Stanford, CA, USA, 25-28 June.

Jansen, B.J., Jung, SG., Salminen, J., An, J., and Kwak, H. (2017) Leveraging Social Analytics Data for Identifying Customer Segments for Online News Media. The 5th International workshop on Big Data and Social Networking Management and Security (BDSN 2017), 14th ACS/IEEE International Conference on Computer Systems and Applications (AICCSA 2017) Hammamet, Tunisia, 30 Oct 30 – 03 Nov.

Salminen, J., Sarlin, P., Olkkonen, R., Jansen, B. J. (2017) Experiences with algorithms: How do marketers interact with self-service marketing platforms? Studying Users Perceptions and Experiences with Algorithms Workshop, The 11th International AAAI Conference on Web and Social Media (ICWSM17). Montreal, Canada. 15-18 May.

​Rabab’ah, A., Al-Ayyoub, M., Shehab, M.A., Jararweh, Y. and Jansen, B. J. (2016) Using the Panama Papers to Explore the Financial Networks of the Middle East. The 11th International Conference for Internet Technology and Secured Transactions (ICITST-2016). Barcelona, Spain. 5-7 Dec.

Mukherjee, P. and Jansen, B. J. (2016) The Changing Nature of Viewership: Formality of Social Media Conversations. Workshop on Following user pathways: Using cross platform and mixed methods analysis in social media studies. ACM Conference on Human Factors in Computing Systems (CHI2016), San Jose, CA, USA, 7-12 May.

Kwon, S., Abbar, S.and Jansen, B. J. (2016) Identifying Virality Attributes of Arabic Language News Articles. Qatar Foundation Annual Research Conference 2016 (ARC'16), Doha, Qatar. 22 March.

An, J., Haewoon, K., Cho, H., Hassen, M.Z., and Jansen, B. J. (2016) Efforts Towards Automatically Generating Personas in Real-time Using Actual User Data. Qatar Foundation Annual Research Conference 2016 (ARC'16), Doha, Qatar. 22 March.

Mukherjee, P. and Jansen, B. J. (2015) Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. 1st International Workshop on Event Analytics using Social Media Data at The IEEE International Conference on Data Mining series (ICDM 2015), Atlantic City, New Jersey, USA, 14 Nov.

Mukherjee, P. and Jansen, B. J. (2015) Analyzing the Social Soundtrack From Second Screens Before, During, and After Real-life Events. The First International Workshop on Online Social Networks Technologies, 2015 IEEE Jordan Conference on Applied Electrical Engineering and Computing Technologies (AEECT), Dead Sea, Jordan. 3-5 Nov.

Jansen, B. J., Wong, J. S., Jablokow, K.W., Divinsky, A., Liu, Z., and Pursel, B. (2014) Classifying MOOC Discussion Forum Posts as Information Seeking Interactions and Levels of Cognitive Learning. Workshop on Learning at Scale at ACM CHI Conference Extended Abstracts ​on Human Factors in Computing Systems, (CHI 2014), Toronto, CA. 26 April - 1 May.

Liu, Z. and Jansen, B. J. (2012) Factors Influencing the Response Rate in Social Question and Answering Behavior. Workshop on Social Media Question Asking at 16th ACM Conference on Computer Supported Cooperative Work and Social Computing (CSCW 2013). 23-27 February. San Antonio, Texas.

Jansen, B. J. (2012) Gender Demographic Targeting in Sponsored Search. INFORMS International 2012. 24-27 June. Beijing, China.

Jansen, B. J. (2012) Using Mobile Apps to Enhance Classroom Learning. Teaching and Learning with Technology, University Park, PA, 24 March 

Rosso, M. and Jansen, B. J. (2010) Smart Marketing or Bait & Switch? Competitors’ Brands as Keywords in Online Advertising. 4th Workshop on Information Credibility on the Web (WICOW 2010). World Wide Web Conference (WWW 2010), Raleigh, NC. 26-30 April.

Jansen, B. J. (2009) System Controlled Assistance for Improving Search Performance. Human-Computer Interaction and Information Retrieval. Workshop. Washington, DC. 23 October.

Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A, (2009) The Commercial Impact of Social Mediating Technologies: Micro-blogging as Online Word-of-Mouth Branding. ACM Conference on Computer Human Interaction (CHI2009). Boston, Massachusetts. 4 - 9 April.

Neale, L., Hunter, L., Jansen, B. J., Murphy, J. (2008) The Google Online Marketing Challenge: A Global Teaching and Learning Initiative. 2008 Society for Marketing Advances Annual Conference. 4-9 November. St Petersburg, Florida.

Jansen, B. J., Rosso, M., Russell, D., and Detlor, B. (2008) The Google Online Marketing Challenge: A Multi-Disciplinary Global Teaching and Learning Initiative Using Sponsored Search. 2008 Annual Meeting of the American Society for Information Science and Technology. 24-29 October Columbus, Ohio.

Jansen, B. J. (2008). Viewing Searching Systems as Learning Systems. Second Workshop on Human-Computer Interaction and Information Retrieval. 23 October. Redmond, Washington.

Murphy, J., Canhoto, A., Hofacker, C., Hunter, L., Jansen, B. J., and Voorhees, C. (2008) The Google Online Marketing Challenge: A Global Teaching and Learning Initiative. 2008 American Marketing Association Summer Marketing Educators' Conference. 8-11 August. San Diego, California.

Reddy, M. and Jansen, B. J. (2008) Learning about Potential Users of Collaborative Information Retrieval Systems. Workshop on Collaborative Information Retrieval, Joint Conference on Digital Libraries (JCDL 2008). 19 June. Pittsburgh, Pennsylvania.

Jansen, B. J., Bhavnani, S., Murray, G. C., Spink, A. and Wolfram, D. (2007) Web Log Analysis Panel, 2007 Annual Meeting of the American Society for Information Science and Technology. Milwaukee, Wisconsin. 18-25 October.

Spink, A. and Jansen, B. J. (2007) Web Research - Results from Large-Scale Web Data Analysis, ARC Research Network Enterprise Information Infrastructure Workshop on Data From the Field. Sydney, Australia. 24th May.

Jansen, B. J. and Spink, A. (2007) The Effect on Click-through of Combining Sponsored and Non-Sponsored Search Engine Results in a Single Listing, 16th International World Wide Web Conference (WWW2007) Workshop on Sponsored Search Auctions. Banff, Canada. 8-12 May.
Paper: http://opim.wharton.upenn.edu/ssa3/pdf/submission_96.pdf 

Jansen, B. J. (2007) Preserving the Collective Expressions of the Human Consciences, 16th International World Wide Web Conference (WWW2007) Workshop on Query Log Analysis: Social and Technical Challenges. Banff, Canada. 8-12 May. 
Paper: http://www2007.org/workshops/paper_58.pdf 
Slides: http://querylogs2007.webir.org/slides/JimJansenQL2007.pdf

Jansen, B. J., Smith, B., and Booth, D. (2007) Learning as a Paradigm for Understanding Exploratory Search, Conference on Human Factors in Computing Systems (SIGCHI ), Workshop on Exploratory Search Interfaces. San Jose, California. 28 April - 3 May.

Spink, A., Alvarado-Albertorio, F., and Jansen, B. J. (2007) Web Search Behavior: What is Normative?, Society of Australasian Social Psychologists (SASP) Conference. Brisbane, Australia. 12 – 15 April.

Jansen, B. J. and Spink, A. (2006) Characteristics of searching on Web meta-search engines, American Society for Information Science and Technology: Human Computer Interaction Workshop. Austin, TX. 3-9 November.

Jansen, B. J. (2006) Implications of Trust of Sponsored Links for E-commerce Web Searching, 6th Annual SIG-USE Research Symposium. American Society for Information Science and Technology (ASIS&T) Annual Conference. Austin, TX. 4 November.

Spink, A. and Jansen, B. J. (2006) Web Searching: Trends and Impacts, Oxford Internet Institute International Symposium. Journal of Information, Communication, Society: 10th Anniversary International Symposium. University of York, UK. 20 – 22 September. http://www.york.ac.uk/res/siru/icsspinketal.htm 

Jansen, B. J., Spink, A., Kathura, V., and Koshman, S. (2006) How to Define Searching Sessions on Web Search Engines, Workshop on Web Mining and Web Usage Analysis. The 12th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD 2006). Philadelphia, Pennsylvania. 20-23 August.

Jansen, B. J. (2006) Adversarial Information Retrieval Aspects of Sponsored Search, Second International Workshop on Adversarial Information Retrieval on the Web (AIRWeb 2006). The 29th Annual International ACM SIGIR Conference on Research & Development on Information Retrieval (SIGIR2006). Seattle, Washington. 6-11 August.

Jansen, B. J., Ramadoss, R. Zhang, M., and Zang, N. (2006) Wrapper: An Application for Evaluating Exploratory Searching Outside of the Lab, SIGIR 2006 Workshop on Evaluating Exploratory Search Systems. The 29th Annual International ACM SIGIR Conference on Research & Development on Information Retrieval (SIGIR2006). Seattle, Washington. 6-11 August.

Buzikashvili, N. and Jansen, B. J. (2006) Limits of the Web Log Analysis Artifacts, Workshop on Logging Traces of Web Activity: The Mechanics of Data Collection, The Fifteenth International World Wide Web Conference (WWW 2006). Edinburgh, Scotland. 22-26 May.

Jansen, B. J. (2006) The Wrapper: An Open Source Application for Logging User – System Interactions during Searching Studies, Workshop on Logging Traces of Web Activity: The Mechanics of Data Collection. The Fifteenth International World Wide Web Conference (WWW 2006). Edinburgh, Scotland. 22-26 May.

Jansen, B. J., Rieh, S.Y., Spink, A., Wang, P., and Wolfram, D. (2005) Panel Presentation: Internet Usage Transaction Log Studies: The Next Generation, American Society for Information Science & Technology 2005 Annual Meeting. Charlotte, North Carolina. 28 October – 2 November.

Toms, E.L., Jansen, B. J., and Muresan, G. (2005) Panel Presentation: Evaluating Success in Search Systems, American Society for Information Science & Technology 2005 Annual Meeting. Charlotte, North Carolina. 28 October – 2 November.

Jansen, B. J. (2005) A Multi-Disciplinary, Multi-Level, and Multi-Spectrum View of Interaction, The First Conference of the i-School Community: Bridging Disciplines to Confront Grand Challenges. 28-30 September 2005, State College, PA.

Jansen, B. J. and Resnick, M. (2005) Examining Searcher Perceptions of and Interactions with Sponsored Results, Workshop on Sponsored Search Auctions, The Sixth ACM Conference on Electronic Commerce (EC'05). Vancouver, Canada. 5-8 June.

Jansen, B. J. (2005) Automated Searching Assistance for Exploratory Search, Seminar on Exploratory Search Interfaces at the University of Maryland sponsored by the Human-Computer Interaction (HCI) Lab. College Park, Maryland. 2 June.

Shingle, A. Jansen, B. J., and Spink, A. (2005) Television Advertising of Prescription Drugs: A Study of Its Effect on Consumer Web Searching, IEEE 6th International Conference on Information Technology, Coding and Computing. Las Vegas, Nevada, 11-13 April, 2005.

Jansen, B. J., Spink, A., and Pederson, J. (2004) An Analysis of Multimedia Searching on AltaVista, Presentation at Workshop on User Searching, World Wide Web Conference, New York, New York, 18 May 2004.

De Ycaza, S., Doran, S., Eastman, C., and Jansen, B. J. (2003) Nutritional Information on the Web: An Analysis of Information Sought and Information Provided, South Carolina Nutrition Research Summit, Columbia, SC. 17 October 2004.

Jansen, B. J. (1998) An Analysis of User Queries on the Web: The Implications for the Design of Military Information Retrieval Systems, Fifth Annual US Army Research Laboratory and United States Military Academy Technical Symposium, West Point, New York.

Jansen, B. J. (1997) Simulated Annealing in Information Retrieval, Fifth Annual US Army Research Laboratory and United States Military Academy Technical Symposium, West Point, New York.

Adams, W. J. and Jansen, B. J. (1997) Integrating Usability Design Principles into an Existing Engineering Curriculum, The American Society for Engineering Education National Conference, Milwaukee, Wisconsin.

Jansen, B. J. and Adams, W. L. (1997) Integrating User Centered Design into an Introductory Engineering Course, American Society for Engineering Education Zone 1 Meeting, West Point, New York.
Jansen, B. J. (2011) The civic and community engagement of religiously active Americans. Pew Internet & American Life Project, Pew Research Center. 13 December. http://pewinternet.org/Reports/2011/Social-side-of-religious.aspx

Jansen, B. J. (2010) 65% of Internet Users Have Paid for Online Content. Pew Internet & American Life Project, Pew Research Center. 30 December. http://www.pewinternet.org/Reports/2010/Paying-for-Content.aspx 

Jansen, B. J. (2010) Use of the internet by higher income households. Pew Internet & American Life Project, Pew Research Center. 24 November. http://www.pewinternet.org/Reports/2010/Better-off-households.aspx 

Jansen, B. J. (2010) Online Product Research. Pew Internet & American Life Project, Pew Research Center. 29 September. 
http://pewinternet.org/Reports/2010/Online-Product-Research.aspx

​Jansen, B. J., Chowdhury, A., and Cook, G. (2010) The Ubiquitous and Increasingly Significant Status Message. Interactions. May/June, 15-17.

Jansen, B. J., Hudson, K., Hunter, L., Liu, F., and Murphy, J. (2008) The Google Online Marketing Challenge: Real-World Learning with Real Clients, Real Money, and Real Advertising Campaigns, Journal of Interactive Advertising. 9(1), http://jiad-org.adprofession.com/article109.html 

Jansen, B. J. (2008) Sponsored search, International Journal of Electronic Business. 6(2), 112-113.

Edmonds, A., Hawkey, K., Jansen, B. J., Kellar, M., and Turnbull, D. (2007) Editorial for Special Issue on Logging Traces of Web, Journal of Web Engineering. 6(3), 193-195.

Jansen, B. J. (2006) Paid search as an information seeking paradigm, Bulletin of the American Society for Information Science and Technology. 32(2), 7-8.

Spink, A., Ozmutlu, S., Ozmutlu, H. C., and Jansen, B. J. (2002) U.S. versus European Web searching trends, SIGIR Forum. 32(1), 30-37.

Jansen, B. J., Riedt, R., and Turner, J. (2002) Hitting the moving technology target, SIGNAL: International Journal of AFCEA. 56(80), 65.

Schmoyer, T. and Jansen, B. J. (2001) Personalized computer interaction improves customer service, SIGNAL: International Journal of AFCEA. 55(9), 63-65.

Jansen, B. J. and Spink, A. (2000) Methodological approach in discovering user search patterns through Web log analysis, Bulletin of the American Society for Information Science and Technology. 27(1), 15-17.

Jansen, B. J., Spink, A., Bateman, J., and Saracevic, T. (1998) Real life information retrieval: A study of user queries on the Web, SIGIR Forum. 32(1), 5 -17. 128.

Crow, D. and Jansen, B. J. (1998) Seminal works in computer human interaction, SIGCHI Bulletin. 30(3), 24-28.

Jansen, B. J. (1998) The graphical user interface: An introduction, SIGCHI Bulletin. 30(2), 22-26.
Areas of Research
Web search research, web searching research, search engines research, information retrieval research, information searching research, information searching and retrieval research, ecommerce research, sponsored search research, online marketing research, online advertising research, online branding research, Google AdWords research, PPC research, Pay-per-click research, keyword advertising research, second screens research, cross screens research, dual screens research, customer segmentation research, audience segmentation research, user segment research, persona research, personas research, persona profiles research, information science research, library research, web analytics research, digital analytics research