These are ACM publications authored or co-authored by Jim Jansen. Links are to full text articles and are free to download.
-
short-paper
The Tussle Between Brain Waves and Hairstyles: A Case Study of Usability Challenges with an Entry-Level EEG Device for Female Participants
This study investigates the hardware-related usability challenges that arise when using an entry-level Electroencephalography (EEG) device, specifically the Emotiv EPOC+, in user studies involving female participants. We focused on how head size and hair ...
-
short-paper
QRPATH: Evaluating QR Codes as an Alternative to Human Observation in Physical Space Wayfinding Studies
- Nema Ahmed,
- Wafa Elhag,
- Huda Rafiq,
- Azma Mulundika,
- André Schmid,
- Fatou Gueye,
- Esra'a Sharqawi,
- Soon-Gyo Jung,
- Joni Salminen,
- Bernard Jansen
This research investigates the practicality of automated data collection methods as an alternative to human observation in physical space wayfinding studies. Traditional approaches for capturing foot traffic and navigational behavior are often labor-...
-
research-article
“Using a Computer for the First Time, So I Feel It's Hard”: A Qualitative Analysis of Usability Pain Points for Blue-and White-Collar Users in an 86-Participant User Study
Digital library services often have diverse user bases, yet most usability studies have focused on white-collar users with better access to technology and training. This research thematically analyzes the transcripts of 56 blue-collar and 30 white-collar ...
-
research-article
Are We Still Under-Serving the Underserved?: An Analysis of 56 Blue-Collar Workers Using 2 Online Information Services
We examined the accessibility of online information services (OISs) for underserved communities through a user study involving 56 blue collar participants interacting with a website and an app for five tasks. The blue collar participants were generally ...
-
research-article
When Personas Talk to You: Evaluating the Evolution of User Personas from Static Profiles to Conversational User Interfaces
- Ilkka Kaate,
- Joni Salminen,
- Soon-Gyo Jung,
- Trang Thi Thu Xuan,
- Jinan Y. Azem,
- João M. Santos,
- Bernard J Jansen
The development of persona systems provides a possibility for end users to interact with different persona modalities. In a 54-participant randomized controlled experiment, we compare two persona interaction modalities, document and dialogue personas, ...
-
wip
When Scales Fail to Measure Up: How Not to Measure Social Media Privacy--Findings of a Representative Survey in 16 Countries
Privacy scales are scientific instruments measuring constructs, such as users’ concerns, preferences, or behaviour; however, the development and validation of privacy scales are often limited to populations in the Global North. This poses a challenge for ...
-
wip
"Seriously, I'm Okay With Criticism": Assessing Participants Emotional Reactions During Participatory User Sessions via EEG Hyperscanning Analysis
- Leen F. Al Qadi,
- Safa R. Amin,
- Alah Omar,
- Lynne M. Fraser,
- Jinan Y. Azem,
- Joni Salminen,
- Bernard J Jansen
We investigate using electroencephalography (EEG) devices to improve participatory user sessions, which are common in HCI research and practice. Using writing consultations as a critical example of such participatory user sessions, we evaluate six ...
-
wip
"When AI Writes Personas": Analyzing Lexical Diversity in LLM-Generated Persona Descriptions
Large language models (LLMs) are increasingly employed in generating user personas representing various groups of people. It is vital that these personas do not contain major sources of bias for stakeholders using the personas. To investigate linguistic ...
-
research-article
What is User Engagement?: A Systematic Review of 241 Research Articles in Human-Computer Interaction and Beyond
User engagement (UE) is widely discussed in HCI articles, but its definition, reliability, and application remain elusive. This research conducts a systematic literature review of 241 articles from 1993 to 2023 to analyze how UE is defined and measured ...
-
research-article
“You Always Get an Answer”: Analyzing Users’ Interaction with AI-Generated Personas Given Unanswerable Questions and Risk of Hallucination
- Ilkka Kaate,
- Joni Salminen,
- Soon-Gyo Jung,
- Trang Thi Thu Xuan,
- Essi Häyhänen,
- Jinan Y. Azem,
- Bernard J. Jansen
We investigated the presence and acceptance of hallucinations (i.e., accidental misinformation) of an AI-generated persona system that leverages large language models for persona creation from survey data in a 54-user within-subjects experiment. After ...
-
poster
The Use of Large Language Models in HCI: A Critical Analysis of Synthetic Users
While many user researchers remain skeptical of synthetic users generated by large language models (LLMs), their adoption is growing in industry. This conceptual article investigates the root causes driving synthetic user adoption, maps potential use ...
-
demonstration
Cipherbot: A Learning Platform for AI-Augmented Education
We present Cipherbot, an AI-powered educational platform that transforms traditional classroom learning through personalized, adaptive instruction. Cipherbot addresses key challenges in augmenting human capabilities in education by providing omnipresent ...
-
research-article
Getting Emotional Enough: Analyzing Emotional Diversity in Deepfake Avatars
When using deepfake technology to represent users, there is a need to convey a reasonable range of emotions to be able to portray different circumstances ranging from positive to negative experiences (e.g., personal struggles). Because it is not known ...
-
research-article
Investigating Persona Viewing Behavior: An Eye-Tracking Study on Portrait-Format Persona Profile
The study offers empirical evidence on how users visually interact with digital personas. Conducting an eye-tracking study in a major news organization's premises, we analyzed the fixations of 29 participants interacting with a standard portrait-format ...
-
research-article
Communication Design for an Educational AI Chatbot: Analyzing Cipherbot's Communication Style and Challenges
- Joni Salminen,
- Soon-Gyo Jung,
- Johanne Medina,
- Kholoud Aldous,
- Jinan Azem,
- Waleed Akhtar,
- Essi Häyhänen,
- Bernard J Jansen
We analyzed the communication patterns of Cipherbot, an educational AI chatbot that addresses validation and transparency problems in AI-student interaction, with 44 undergraduate business students using the system. Findings show that Cipherbot delivers ...
-
research-article
Engagement Patterns in TikTok: An Analysis of Short Video Ads
Short videos have become one of the dominant formats of social media content. Such short videos are often boosted by advertising to increase their reach and visibility. We investigate user churn (i.e., drop or loss of consumers during the video viewing) ...
-
research-article
Using ChatGPT in Content Marketing: Enhancing Users’ Social Media Engagement in Cross-Platform Content Creation through Generative AI
As the integration of artificial intelligence into social media continues to attract attention, the key impacts on content marketing are still undefined. Initial studies have shown that language models are capable of producing content that is ...
-
short-paper
Using Cipherbot: An Exploratory Analysis of Student Interaction with an LLM-Based Educational Chatbot
- Joni Salminen,
- Soon-gyo Jung,
- Johanne Medina,
- Kholoud Aldous,
- Jinan Azem,
- Waleed Akhtar,
- Bernard J. Jansen
Cipherbot, an educational chatbot using large language models to answer student questions concerning learning materials uploaded by the educator, was pilot tested in a classroom setting. Forty-four students used Cipherbot for seven weeks, sending 8077 ...
-
research-article
“There’s Something About Noura”: Exploring Think-Aloud Reasonings for Users’ Persona Choice in a Design Task
Stakeholders like designers use personas to learn about users. After persona development, stakeholders are usually presented with a persona set. However, there is little research on how stakeholders select a persona from a persona set. A think-aloud ...
-
extended-abstract
Modeling the New Modalities of Personas: How Do Users' Attributes Influence Their Perceptions and Use of Interactive Personas?
- Ilkka Kaate,
- Joni Salminen,
- Soon-Gyo Jung,
- João M. Santos,
- Essi Häyhänen,
- Trang Xuan,
- Jinan Azem,
- Bernard J. Jansen
We investigate the impact of user demographics (age, gender) and experience (with personas and chatbots) on users’ perceptions of interactive personas. A within-subjects study was conducted with 54 participants, mostly engineers and computer scientists. ...
-
research-article
Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions
Large language models (LLMs) can generate personas based on prompts that describe the target user group. To understand what kind of personas LLMs generate, we investigate the diversity and bias in 450 LLM-generated personas with the help of internal ...
-
research-article
How Do Users Perceive Deepfake Personas? Investigating the Deepfake User Perception and Its Implications for Human-Computer Interaction
Although deepfakes have a negative connotation in human-computer interaction (HCI) due to their risks, they also involve many opportunities, such as communicating user needs in the form of a “living, talking” deepfake persona. To scope and better ...
-
research-article
Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems
Personas represent distinct user types. However, while online user data can be demographically and behaviorally heterogeneous, most studies generate less than ten personas, regardless of how heterogeneous the data is. Because all persona creation ...
-
research-article
Intentionally Biasing User Representation?: Investigating the Pros and Cons of Removing Toxic Quotes from Social Media Personas
Algorithmically generated personas can help organizations understand their social media audiences. However, when using algorithms to create personas from social media user data, the resulting personas may contain toxic quotes that negatively affect ...
-
extended-abstract
Survey2Persona: Rendering Survey Responses as Personas
Data-driven persona generation can benefit from stakeholder inputs while offloading the complexities of high-dimensional datasets. To this end, we present Survey2Persona (S2P), an interactive web interface for real-time persona generation from survey ...
-
short-paper
The Effect of Hiding Dislikes on the Use of YouTube's Like and Dislike Features
Using data from a major international news organization, we investigate the effect of hiding the count of dislikes from YouTube viewers on the propensity to use the video like/dislike features. We compare one entire month of videos before (n = 478) and ...
-
research-article
Engineers, Aware! Commercial Tools Disagree on Social Media Sentiment: Analyzing the Sentiment Bias of Four Major Tools
Large commercial sentiment analysis tools are often deployed in software engineering due to their ease of use. However, it is not known how accurate these tools are, and whether the sentiment ratings given by one tool agree with those given by another ...
-
research-article
Use Cases for Design Personas: A Systematic Review and New Frontiers
Personas represent the needs of users in diverse populations and impact design by endearing empathy and improving communication. While personas have been lauded for their benefits, we could locate no prior review of persona use cases in design, prompting ...
-
course
Personas: New Data, New Trends
Personas has evolved since Alan Cooper coined the term in 1999, moving into new domains, new ways of collecting data, and with novel ways of presenting the persona profiles. From the beginning, personas was linked to software design, expressing the need ...
-
research-article
Measuring 9 Emotions of News Posts from 8 News Organizations across 4 Social Media Platforms for 8 Months
Using Plutchik’s wheel of emotions framework, we identify the emotional content of 133,487 social media posts and the audience’s emotional engagement expressed in 2,824,162 comments on those posts. We measure nine emotions (anger, anticipation, anxiety, ...
-
research-article
Developing Persona Analytics Towards Persona Science
Much of the reported work on personas suffers from the lack of empirical evidence. To address this issue, we introduce Persona Analytics (PA), a system that tracks how users interact with data-driven personas. PA captures users’ mouse and gaze behavior ...
-
research-article
Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment
There has been little research into whether a persona's picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and ...
-
chapter
Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud
We compare a data-driven persona system and an analytics system for efficiency and effectiveness for a user identification task. Findings from the 34-participant experiment show that the data-driven persona system affords faster task completion, is ...
-
short-paper
Implementing Eye-Tracking for Persona Analytics
Investigating users’ engagement with interactive persona systems can yield crucial insights for the design of such systems. Using eye-tracking, researchers can address the scarcity of behavioral user studies, even during times when physical user studies ...
-
poster
Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System
Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, ...
-
poster
Towards a Measurement Scale of Organizational Readiness for Personas
User studies have found persona application challenging. We argue that a potential reason for the challenges is the organization's readiness to apply personas. This research reports the on-going effort of developing the Persona Readiness Scale, a survey ...
-
poster
Instilling Knowledge Claims of Personas from 346 Research Articles
Our research goal is to summarize the body of persona knowledge by identifying knowledge claims. This can aid HCI researchers to (a) navigate persona knowledge to form an understanding of what is known about personas quickly, (b) identify central ...
-
research-article
Picturing It!: The Effect of Image Styles on User Perceptions of Personas
Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, ...
-
research-article
Four Types of Toxic People: Characterizing Online Users’ Toxicity over Time
Identifying types of online users’ toxic behavior reveals important insights from social media interactions, including whether a user becomes “radicalized” (more toxic) or “pacified” (less toxic) over time. In this research, we design two metrics to ...
-
abstract
Things Change: Comparing Results Using Historical Data and User Testing for Evaluating a Recommendation Task
We address a recommendation task for next likely flight destination to customers of a major international airline company. We compare performance using historical flight data and an actual user evaluation. Using two years of historical flight data ...
-
abstract
Analyzing Demographic Bias in Artificially Generated Facial Pictures
Artificial generation of facial images is increasingly popular, with machine learning achieving photo-realistic results. Yet, there is a concern that the generated images might not fairly represent all demographic groups. We use a state-of-the-art method ...
-
abstract
The Ethics of Data-Driven Personas
Quantitative methods are becoming more common for persona creation, but it is not clear to which extent online data and opaque machine learning algorithms introduce bias at various steps of data-driven persona creation (DDPC) and if these methods violate ...
-
abstract
The Effect of Experience on Persona Perceptions
User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, we conduct an experimental study with individuals less and more ...
-
abstract
Designing Prototype Player Personas from a Game Preference Survey
The competitiveness of the video game market has increased the need for understanding players. We generate player personas from survey data of 15,402 players' 195,158 stated game preferences from 130,495 game titles using the methodology of automatic ...
-
research-article
Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task
Personas are a well-known technique in human computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, we compare a persona system and an analytics ...
-
research-article
A Literature Review of Quantitative Persona Creation
Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and practitioners can leverage user data from online analytics and digital media platforms to better understand their users and customers. However, there is a lack of a ...
-
research-article
Statistical Modeling of Harassment against Reddit Moderators
Despite the dedication that some volunteer moderators of online communities display when performing their moderation duties, they become targets of hate and harassment by other users. To understand what causes the change in moderator role from heroes to ...
-
research-article
Are These Comments Triggering? Predicting Triggers of Toxicity in Online Discussions
Understanding the causes or triggers of toxicity adds a new dimension to the prevention of toxic behavior in online discussions. In this research, we define toxicity triggers in online discussions as a non-toxic comment that lead to toxic replies. Then, ...
-
demonstration
Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data
Creating personas from large amounts of online data is useful but difficult with manual methods. To address this difficulty, we present Automatic Persona Generation (APG), which is an implementation of a methodology for quantitatively generating data-...
-
research-article
The effect of numerical and textual information on visual engagement and perceptions of AI-driven persona interfaces
In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces, one using numbers and the other using text. We employ eye tracking, think-aloud, and a post-engagement survey for data collection to ...
-
poster
Detecting Toxicity Triggers in Online Discussions
Despite the considerable interest in the detection of toxic comments, there has been little research investigating the causes -- i.e., triggers -- of toxicity. In this work, we first propose a formal definition of triggers of toxicity in online ...
-
research-article
Exploring the Relationship Between Game Content and Culture-based Toxicity: A Case Study of League of Legends and MENA Players
We examine culture- and racial-based toxicity and hate speech in player communities and explore how this toxicity might be informed and affected by the design of the game elements and content. To illustrate these effects, we used a mixed method approach ...
-
research-article
The Effect of Smiling Pictures on Perceptions of Personas
We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona ...
-
abstract
Detecting Demographic Bias in Automatically Generated Personas
We investigate the existence of demographic bias in automatically generated personas by producing personas from YouTube Analytics data. Despite the intended objectivity of the methodology, we find elements of bias in the data-driven personas. The bias ...
-
abstract
Creating Manageable Persona Sets from Large User Populations
Creating personas from actual online user information is an advantage of the data-driven persona approach. However, modern online systems often provide big data from millions of users that display vastly different behaviors, resulting in possibly ...
-
abstract
Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period
One of the critiques of personas is that the underlying data that they are based on may stale, requiring further rounds of data collection. However, we could find no empirical evidence for this criticism. In this research, we collect monthly demographic ...
-
abstract
Analyzing Hate Speech Toward Players from the MENA in League of Legends
We analyze hate speech toward the MENA players as a form of toxic behavior in League of Legends in-game and forum chats. We find that this kind of toxicity: (1) is initiated by one or two players; (2) sparks from criticizing the skills of team members; (...
-
abstract
The Challenges of Creating Engaging Content: Results from a Focus Group Study of a Popular News Media Organization
The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and ...
-
research-article
Using Machine Learning to Predict Ranking of Webpages in the Gift Industry: Factors for Search-Engine Optimization
We use machine learning to predict the search engine rank of webpages. We use a list of keywords for 30 content blogs of an e-commerce company in the gift industry to retrieve 733 content pages occupying the first-page Google rankings and predict their ...
-
research-article
Confusion Prediction from Eye-Tracking Data: Experiments with Machine Learning
Predicting user confusion can help improve information presentation on websites, mobile apps, and virtual reality interfaces. One promising information source for such prediction is eye-tracking data about gaze movements on the screen. Coupled with ...
-
short-paper
Online Hate Ratings Vary by Extremes: A Statistical Analysis
Analyzing 5,665 crowd ratings on 1,133 social media comments, we find that individuals tend to agree on the extremes of a hate rating scale more than in the middle when evaluating the hatefulness of online comments. The agreement is higher for less ...
-
short-paper
Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts
Increased access to data and computational techniques enable innovations in the space of automated customer analytics, for example, automatic persona generation. Automatic persona generation is the process of creating data-driven representations from ...
-
research-article
Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data
We develop a methodology to automate creating imaginary people, referred to as personas, by processing complex behavioral and demographic data of social media audiences. From a popular social media account containing more than 30 million interactions by ...
-
research-article
“Is More Better?”: Impact of Multiple Photos on Perception of Persona Profiles
In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single ...
-
abstract
Analyzing Advertising Labels: Testing Consumers' Recognition of Paid Content Online
In 2014-2015, the U.S. Federal Trade Commission (FTC) commissioned a study to assess consumers' ability to recognize ads and other paid content in online search results and news/article feeds. The co-authors designed the study, oversaw its execution, and ...
-
abstract
Findings of a User Study of Automatically Generated Personas
We report findings and implications from a semi-naturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization's social media channels conducted at the workplace of a major international ...
-
abstract
Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data
Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona ...
-
research-article
Automatic Persona Generation (APG): A Rationale and Demonstration
We present Automatic Persona Generation (APG), a methodology and system for quantitative persona generation using large amounts of online social media data. The system is operational, beta deployed with several client organizations in multiple industry ...
-
research-article
Fixation and Confusion: Investigating Eye-tracking Participants' Exposure to Information in Personas
To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the ...
-
extended-abstract
Who are your users?: comparing media professionals' preconception of users to data-driven personas
1One of the reasons for using personas is to align user understandings across project teams and sites. As part of a larger persona study, at Al Jazeera English (AJE), we conducted 16 qualitative interviews with media producers, the end users of persona ...
-
research-article
Personas for Content Creators via Decomposed Aggregate Audience Statistics
We propose a novel method for generating personas based on online user data for the increasingly common situation of content creators distributing products via online platforms. We use non-negative matrix factorization to identify user segments and ...
-
abstract
Persona Generation from Aggregated Social Media Data
We develop a methodology for persona generation using real time social media data for the distribution of products via online platforms. From a large social media account containing more than 30 million interactions from users from 181 countries ...
-
research-article
Information Sharing by Viewers Via Second Screens for In-Real-Life Events
The use of second screen devices with social media facilitates conversational interaction concerning broadcast media events, creating what we refer to as the social soundtrack. In this research, we evaluate the change of the Super Bowl XLIX social ...
-
abstract
Shop Together, Search Together: Collaborative E-commerce
We present research on the development of a collaborative searching system for ecommerce shopping, based on domain specific requirements of retail shopping. We describe the design rationale for the system development and inclusion of collaborative search ...
-
abstract
An Analysis of Cognitive Learning Context in MOOC Forum Messages
In this research, we analyze a large number of discussions of forum messages from three MOOC courses using a keyword taxonomy approach to identify learning processes occurring among the students. We conduct analysis on more than 100,000 forum messages ...
-
wip
A Taxonomy for Classifying Questions Asked in Social Question and Answering
The rapid advancement of Web2.0 technologies has made social networking sites, such as Facebook and twitter, important venues for individuals to seek and share information. As understanding the information needs of users is crucial for designing and ...
-
poster
Predicting potential responders in social Q&A based on non-QA features
Given the recent advancement of online social networking technologies, social question and answering has become an important venue for individuals to seek and share information. While studies have suggested the possibilities of routing questions to ...
-
poster
Linking external and internal search: investigating the site searching patterns of referred searchers
In this research, we investigate the relationship between external search on a major search engine and the subsequent internal search on an individual web site. Insights in the relationship can be a competitive advantage for websites. We use 295,271 ...
-
poster
The gender-brand effect of key phrases on user clicks in sponsored search
In this research, we analyze the relationship among (1) the numbers of clicks generated by the key-phrases users provide as queries in sponsored search, (2) the interaction between the gender orientation of those key-phrases, and (3) the occurrence of ...
-
poster
Understanding the specificity of web search queries
Understanding the specificity of Web search queries can help search systems better address the underlying needs of searchers and provide them relevant content. The goal of this work is to automatically determine the specificity of web search queries. ...
-
research-article
Factors influencing the response rate in social question and answering behavior
With the increasing growth and popularity of social networking sites, social question and answering has become a venue for individuals to seek and share information. This study evaluates eleven extrinsic factors that may influence the response rate in ...
-
research-article
Being networked and being engaged: the impact of social networking on ecommerce information behavior
Teenagers and young adults born between 1981 and 2000 are a critical demographic group economically and are one of the first demographics presented with an array of Internet social networking services just as their online habits are forming. Based on a ...
-
research-article
-
research-article
Smart marketing or bait & switch: competitors' brands as keywords in online advertising
The business models of major Internet search engines depend on online advertising, primarily in the form of search engine keyword advertising. In recent years, a controversy surrounding keyword advertising has gained notoriety worldwide, in both the ...
-
extended-abstract
Classifying web queries by topic and user intent
In this research, we investigate a methodology to classify automatically Web queries by topic and user intent. Taking a 20,000 plus Web query data set sectioned by topic, we manually classified each query using a three-level hierarchy of user intent. We ...
-
extended-abstract
Real time search user behavior
Real time search is an increasingly important area of information seeking on the Web. In this research, we analyze 1,005,296 user interactions with a real time search engine over a 190 day period. We investigate aggregate usage of the search engine, ...
-
extended-abstract
Gen X and Ys attitudes on using social media platforms for opinion sharing
In this paper, we investigate opinion sharing attitudes and behaviors of 13 - 24 year olds on social media platforms. This research utilizes data from 34,514 survey respondents from users of the social media site, myYearbook. Results show that those ...
-
research-article
Gender demographic targeting in sponsored search
In this research, we evaluate the effect of gender in analyzing the performance of sponsored search advertising. We examine a log file with data comprised of nearly 7,000,000 records spanning 33 consecutive months of a search engine marketing campaign ...
-
extended-abstract
Predicting query reformulation during web searching
his paper reports results from a study in which we automatically classified the query reformulation patterns for 964,780 Web searching sessions (composed of 1,523,072 queries) in order to predict what the next query reformulation would be. We employed ...
-
extended-abstract
Micro-blogging as online word of mouth branding
In this paper, we report research results investigating micro-blogging as a form of online word of mouth branding. We analyzed 149,472 micro-blog postings containing branding comments, sentiments, and opinions. We investigated the overall structure of ...
-
extended-abstract
Influences of mood on information seeking behavior
In this study, we explored how moods influence the way people seek information. We conducted a controlled lab study to test our hypotheses drawn from affect-as-information theory. Fifty-eight participants were randomly assigned to the happy or sad ...
-
chapter
Viewing online searching within a learning paradigm
In this research, we investigate whether one can model online searching as a learning paradigm. We examined the searching characteristics of 41 participants engaged in 246 searching tasks. We classified the searching tasks according to Anderson and ...
-
chapter
Investigating the relevance of sponsored results for web ecommerce queries
Are sponsored links, the primary business model for Web search engines, providing Web consumers with relevant results? This research addresses this issue by investigating the relevance of sponsored and non-sponsored links for ecommerce queries from the ...
-
chapter
Understanding web search via a learning paradigm
Investigating whether one can view Web searching as a learning process, we examined the searching characteristics of 41 participants engaged in 246 searching tasks. We classified the searching tasks according an updated version of Bloom.s taxonomy, a ...
-
chapter
Determining the user intent of web search engine queries
Determining the user intent of Web searches is a difficult problem due to the sparse data available concerning the searcher. In this paper, we examine a method to determine the user intent underlying Web search engine queries. We qualitatively analyze ...
-
chapter
Brand awareness and the evaluation of search results
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This research is motivated by the large amount of search traffic directed to a ...
-
article
The comparative effectiveness of sponsored and nonsponsored links for Web e-commerce queries
The predominant business model for Web search engines is sponsored search, which generates billions in yearly revenue. But are sponsored links providing online consumers with relevant choices for products and services? We address this and related issues ...
-
chapter
The effect of brand awareness on the evaluation of search engine results
In this paper we investigate the effect of search engine brand (i.e., identifying name that distinguishes a product from its competitors) on evaluation of system performance. Our research is motivated by the large amount of search traffic directed to ...
-
article
Automated gathering of Web information: An in-depth examination of agents interacting with search engines
The Web has become a worldwide repository of information which individuals, companies, and organizations utilize to solve or address various information problems. Many of these Web users utilize automated agents to gather this information for them. Some ...
-
chapter
Automated evaluation of search engine performance via implicit user feedback
Measuring the information retrieval effectiveness of Web search engines can be expensive if human relevance judgments are required to evaluate search results. Using implicit user feedback for search engine evaluation provides a cost and time effective ...
-
chapter
An analysis of multimedia searching on AltaVista
Web searching is a significant activity for many people seeking multimedia information. Major Web search engines, such as Alta Vista, are essential tools in the quest to locate relevant online information. As such, it is important that we understand how ...
-
article
Coverage, relevance, and ranking: The impact of query operators on Web search engine results
Research has reported that about 10% of Web searchers utilize advanced query operators, with the other 90% using extremely simple queries. It is often assumed that the use of query operators, such as Boolean operators and phrase searching, improves the ...
-
chapter
The impact of automated assistance on the information retrieval process
Advanced information retrieval systems providing automated assistance offer the opportunity to greatly enhance the effectiveness of the information retrieval process. One issue in designing such systems is determining the effect that the automated ...
-
article
U.S. versus European web searching trends
As the Web is becoming a worldwide phenomenon we need to understand what searching trends are emerging across different global regions. Are there regional differences in Web searching? What are the differences between searching by the United States ...
-
chapter
Digital video in education
Digital Video is an exciting new medium with the potential to revolutionize the way organizations train their employees. However, there are questions that must be answered. How practical is video? What is the demand? What is the best use of video? In ...
-
article
Real life information retrieval: a study of user queries on the Web
We analyzed transaction logs of a set of 51,473 queries posed by 18,113 users of Excite, a major Internet search service. We provide data on: (i) queries --- the number of search terms, and the use of logic and modifiers, (ii) sessions --- changes in ...
-
article
Web search research, web searching research, search engines research, information retrieval research, information searching research, information searching and retrieval research, ecommerce research, sponsored search research, online marketing research, online advertising research, online branding research, Google AdWords research, PPC research, Pay-per-click research, keyword advertising research, second screens research, cross screens research, dual screens research, customer segmentation research, audience segmentation research, user segment research, persona research, personas research, persona profiles research, information science research, library research, web analytics research, digital analytics research